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Email Marketing Specialist (Dothan)

Company: Arrow Electronics
Location: Dothan
Posted on: June 9, 2021

Job Description:

Position:Email Marketing SpecialistJob Description:*This position can be made remote for the right applicant, please apply if you are interested!*What You'll Be Doing: Build and manage email marketing campaigns to fill, recruit and covert pipeline in marketing automation system (Eloqua). Campaign set up should include developing email campaign journeys.Manage and develop survey monkey surveys and relevant hand raiser forms as they relate to current campaigns.Best practices and SME for email templates using graphics, personalization and advanced featuresEnsure prompt and accurate communication with suppliers, partners, end-users and employees via email to minimize unsubscribesSetup segmentation and advanced finds to execute list pulls and list uploads for necessary email campaignsCreate email databases for lead generationAnalyze campaign performance and suggest improvementsReport on sales revenue generated from email marketing effortsEnsure emails follow industry policies and best practicesReceives and edits pre-existing content supplied by internal marketing resources and gains required approvals for each asset.Specific responsibilities include handling logistics for marketing campaigns, creating assets and publishing them to selected Marketing channels after reviews and approvals by the relevant strategists.Align with campaign managers for ideas for test campaigns, plan and run those campaigns and turn them into benchmarks for use by strategists.Collaborate with campaign manager for effectiveness and timely creation of campaign elements and manage timelines to circulate projects through editing, proofing and the review process.Manages the communications calendar for email marketing campaignsManages job assignments within Workfront.Identify target audience and help maintain our email listProofread emails for clarity, grammar and spellingEnsure mobile-friendly email templates What We're Looking For: Experience working with a marketing automation platform (Eloqua required)Experience with Salesforce a plusHands on experience with HTML and content management systemsProficiency in marketing automation technologyKnowledge of SEO/SEM and Google AnalyticsFamiliarity with analytical and database toolsExcellent written communication and copywriting skillsStrong project management skillsAn ability to work under tight deadlinesB2B/B2G marketing experienceAbility and desire to expand current technical skillsetProven experience as email marketing manager or digital marketing specialistWhat s In It For YouAt Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.Medical, Dental, Vision Insurance401k, With Matching ContributionsPaid Time OffHealth Savings Account (HSA)/Health Reimbursement Account (HRA) OptionsGrowth OpportunitiesShort-Term/Long-Term Disability InsuranceDiscounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)On-site Caf with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)Bike RacksAnd more!Annual Hiring Range/Hourly Rate:$26.55 - $32.45Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location:US-CO-Denver, Colorado (Panorama Arrow Building)Time Type:Full timeJob Category:Marketing and CommunicationsEEO Statement:Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

Keywords: Arrow Electronics, Dothan , Email Marketing Specialist (Dothan), Other , Dothan, Alabama

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